Meet Jo
DIRECTOR AND FOUNDER OF LiVA
“I didn’t set out to build a business. I set out to be there for my daughter.”
After 20 years working as an Executive Assistant across sectors like property, education, retail and local government, I knew how to manage pressure. I was the go-to for inboxes, diaries, board packs and back-to-backs. But when my daughter needed me more than my employer did, I realised something had to give.
​
So I stepped away from employment and started The Liverpool VA — or LiVA for short. I didn’t have a grand plan at first. I just wanted to create flexibility for my family and do work that mattered.
​
Very quickly, that solo venture became something more. I began working with brilliant clients who didn’t just need admin support - they needed clarity, structure, someone to lean on. And I became that person.
​
Years later, life shifted again when I became Nana Jo. That same pull toward family came back into focus - and I knew it was time to evolve again.
If I wanted to keep showing up for my clients and my family, I couldn’t do it all myself. So I built a team that could do it together.
LiVA & Co is a...
collective of trusted associates who carry the same standards, people-first mindset and deep care that I’ve always brought to my work.
Every person on the team has been carefully chosen and trained to deliver the kind of support that makes a real difference - the kind that creates ease, clarity and momentum for our clients.
​
We’re here for the business owners who need more than just another pair of hands.
We’re here for the ones who want partners, people who’ll care as much as they do, who’ll think ahead and who’ll help create space for growth, balance, and maybe even a few early finishes.
​
Because that’s what LiVA has always been about:
Support that feels human and actually helps.